Enrollment Marketing & Analytics Project Request Form

Requestor Info

Name	Email
Office/Department	Phone

Please select a project type

Is this a one-time email send or automation?

Email Name

How often should this email automation be sent? Weekly, Monthly, etc?

Email Send Date/Time

Please allow at least 2 days for the email request to be turned around.

If automation has an End Date, enter below.

Sender Email Address

Reply-To Email Address

Target Audience

Or upload an audience file (please include UIN)

Email Subject Line

Email Copy

If providing bullet points vs. full text, please allow an extra day for copywriting

Image or other files to include in the email

Would you like to include a headshot in the signature of your email?

lf not already provided to the Enrollment Marketing Team, please upload a copy of the email signature headshot

Text (SMS)

SMS Send Date/Time

SMS Audience Report/Campaign URL
(if created)

Or upload an audience file (please include UIN)

If you do not have a report or file, please specify the target audience

SMS Language

Please keep the language under 160 characters.

What kind of data analysis and/or report are you requesting?

Report/Dashboard

What is the goal of the report/dashboard?

What is the population you are trying to capture in the report/dashboard?

What data fields do you want to include in the report/dashboard?

Does anyone else need access to the report/dashboard?

Please provide any additional details regarding your request.

Please include any files related to your request.

Is this a one-time or recurring report?

Do you need a graph to visualize the data?

Date by which you need the report/dashboard

Enrollment Data Analysis

Please provide a detailed description of the data/analysis being requested.

If applicable, what research question(s) would you like answered?

Please describe how the data will be used.

Please describe the intended format for the data/analysis (e.g., raw data, executive summary, detailed report, tables/charts, etc.).

How you would like the data to be shared (e.g., e-mail, “J” drive, meeting, etc.)?

Please include any files related to your request.

Although subject to change as the request is evaluated, what is your ideal complete date?

Landing Page Updates

Are you requesting a new landing page or an update to an existing landing page?

Please provide the URL of the landing page you want to update.

Who is the target audience for this landing page?

Please describe what updates are needed on the desired landing page.

Do you have any specific design preferences or elements you want to include in the updated landing page? (e.g., color scheme, layout, imagery)

Are there any images or files you would like to be included on the landing page?

When should the updates be made by?

What is the primary goal of your new landing page?

Who is the target audience?

Please provide a general description on what you are hoping to include on this landing page. A member of the Enrollment Marketing team will follow up after submission for a more comprehensive meeting to discuss execution.

When are you hoping to have the landing page go live?

Creative Projects( Postcards, Presentations, Brochures, etc)

What is the format of this project?

If Other, please describe here.

What is your goal for this piece? Where will it be distributed?

What is your budget for this project?

Please provide any external partners in this project here. Please include contact information where applicable.

Deadline for launching the project

Please provide a list of details for this project. (Key messages, facts, elements you wish to include, main message, etc):

Timeline Justification (Please provide any additional information related to the timeline of this project):

Assets. Please upload any photos, copy, logos and other content, etc, that you need for this project here. Please ensure that assets are at the highest quality you have available.

Other

Please describe your request.

Due Date

Contact Information